Should America Protect Industries From Foreign Cometition Essays

Should America Protect Industries From Foreign Cometition Should America Protect Industries from Foreign Competition Many politicians oppose free international trade, trade without any restrictions, for a couple of reasons. From their point of view it would affect the United States in a couple of ways: 1. Many USA workers would lose their jobs because factories would be moved to the country with whom the U.S. has a Free Trade Agreement, and where working force is much cheaper. 2. Importing foreign goods and services without tariff into the United States makes it harder for domestic industries to compete with lower prices and better quality of foreign competition. 3. Some politicians feel that it is not the right decision to have open trade with countries where the workforce is forced to work and where prisoners are used as workers. Because of these reasons, politicians who oppose Free Trade, feel that the U.S. should have some kind of restrictions, such as protective tariffs, import quotas, non tariff barriers, and/or export subsidies. However, some politicians and economists feel differently. They say that if some country would raise its barriers in order to reduce imports and stimulate production, the country whose exports suffer may raise its barriers, too. This would cause a trade war. The trade war would effect every nation in lower output, income, and employment; example is the Smooth-Hawley Tariff Act of 1930. The United States is enjoying its second longest period of sustained economic expansion with real GDP growth averaging over 2.8% during the years 1992-96 and accelerating to 3.9% in 1997-98. The United States strong economic performance is due in part by trade and investment liberalization resulting from the Uruguay Agreement and the North America Free Trade Agreement (NAFTA). The openness and freedom of the economy has contributed to improving the competitiveness of the U.S. producers, creating more and better paid jobs, which in turn raised labor standards and reduced poverty. At the end of 1998 the unemployment rate fell to 4.5% and consumer price inflation to 1.6%, which is the lowest level since the 1960. This outstanding macroeconomic performance has been greatly followed by a large and growing current account deficit, which in 1998 reached a record level of $223 billion (2.7% of GDP). The trade deficit has enabled the U.S. economy to keep up with its strong rate of growth. Open economy brings imports, which are often at a lower price, and they help to satisfy domestic demand. They have also contributed to lower domestic prices and wider choice for the U.S. consumers. The U.S. producers have benefited from lower costs and wider choice of input, too. It increased their competitiveness, resulting in more jobs and higher wages. Imports have helped with inflation pressure that might otherwise have emerged as a result of the very strong growth of domestic demand and low unemployment rate, thereby supporting low market interest rates. An additional source of funds for domestic investment flow from abroad. Foreign investors made up the shortfall of national savings relative to domestic investment. Foreign investment has enabled the U.S. economy to grow faster then would have been the case if it were relied solely on domestic saving. Foreign investments have also contributed to the recent market improvement in labor productivity. As a result, average living standards in the United States, as measured by per capita GNP, are at $28,740, among the highest in the world. Countries that remain closed, remain poorer, underdeveloped, cut off from the world of rights and freedom. This poverty, not trade, is the main cause of bad working conditions, and it must be met by expanding commerce, not imposing sanctions. If the U.S. wants to help those nations where working conditions are poor, the U.S. should open more to them. A perfect example is China. Some politicians, as I said in the beginning, oppose trade with China because of workers conditions, not realizing that it is due to keeping them closed. When the federal government closes U.S. markets to countries with governments that deny their citizens certain civil rights, it robs those citizens of one more freedom and closes the market that is the best instrument for creating wealth and preserving freedom. In conclusion I would like to say

Free Essays on 1960s

The 1960’s The 1960’s was a decade that forever changed the culture and society of America. The 1960’s were widely known as the decade of peace and love, not because the world had become a utopia but, in my opinion, because of the heavy use of the popular hallucinogenic drugs by the American youth. In reality minorities were struggling to gain freedom from segregation and thousands of American soldiers and Vietnamese civilians were being killed in the highly disputed war in Vietnam. On February 20, 1960 four black college freshmen from the Negro Agricultural and Technical College in Greensboro, North Carolina quietly walked into a restaurant and sat down at the lunch counter. They were protesting the Jim Crow custom that blacks could be served while standing up but not while they were sitting at the lunch counter. The students quietly sat there politely asking for service until closing time. The next morning they showed up again accompanied by twenty five fellow students. By the next week their sit down had been repeated in fourteen cities in five deep south states. In the weeks to follow many new protests arose. After a black woman was beaten with a baseball bat in Montgomery, Alabama, 1,000 blacks silently marched into the first capital of the Confederate states to sing and pray. Six hundred students from two colleges walked through the streets of Orangeburg, South Carolina with placards that exhibited phrases like â€Å"We Want Liberty† and â€Å"Segregation is Dead.† By late June some kind of public place in over one hundred and fifty different cities across America had been desegregated. John F. Kennedy was never able to gain enough support to pass a civil rights bill during his short time in office, but Lyndon Johnson drawing on the Kennedy legacy and the support of the nation succeeded in passing the bill... Free Essays on 1960s' Free Essays on 1960s' The 1960’s The 1960’s was a decade that forever changed the culture and society of America. The 1960’s were widely known as the decade of peace and love, not because the world had become a utopia but, in my opinion, because of the heavy use of the popular hallucinogenic drugs by the American youth. In reality minorities were struggling to gain freedom from segregation and thousands of American soldiers and Vietnamese civilians were being killed in the highly disputed war in Vietnam. On February 20, 1960 four black college freshmen from the Negro Agricultural and Technical College in Greensboro, North Carolina quietly walked into a restaurant and sat down at the lunch counter. They were protesting the Jim Crow custom that blacks could be served while standing up but not while they were sitting at the lunch counter. The students quietly sat there politely asking for service until closing time. The next morning they showed up again accompanied by twenty five fellow students. By the next week their sit down had been repeated in fourteen cities in five deep south states. In the weeks to follow many new protests arose. After a black woman was beaten with a baseball bat in Montgomery, Alabama, 1,000 blacks silently marched into the first capital of the Confederate states to sing and pray. Six hundred students from two colleges walked through the streets of Orangeburg, South Carolina with placards that exhibited phrases like â€Å"We Want Liberty† and â€Å"Segregation is Dead.† By late June some kind of public place in over one hundred and fifty different cities across America had been desegregated. John F. Kennedy was never able to gain enough support to pass a civil rights bill during his short time in office, but Lyndon Johnson drawing on the Kennedy legacy and the support of the nation succeeded in passing the bill...

10 qualities to include in a leadership essay

10 qualities to include in a leadership essay While writing your term paper, if you’re asked to write an essay on leadership, how will you begin? Will you define leadership from the Oxford Dictionary, will you begin by referring to your favorite leader’s qualities or will you outline the general characteristics that you think will make a leader? Well, if you are in doubt, please know that it is fine to begin the essay with any of the above methods.   The important aspect to keep in mind is that you’re describing a quality and you should supplement it with ample examples, references and if possible, quotes. The introduction to your essay is obviously the place to hold and capture your reader’s attention, so make sure whatever you write makes the reader curious enough to read through the entire essay. Also, remember that writing a leadership essay encompasses many different aspects – like leadership styles, leadership development, types of leadership, successful leadership, leadership principles and values etc. Before beginning your essay, make a draft about what aspect you want to highlight upon. Your prescribed essay length should help you decide how much you can include and how many aspects you can briefly allude to. Leadership is not just about commanding people, but it is also about following them, and listening to them. One does not always have to be a commander, a chief or a boss to be a great leader. A great leader can also be one who has total command and control over his life, his words, his deeds and actions, and who helps others help themselves. There are lots of great qualities in a leader that you can choose from and elaborate on them with examples. For instance, 10 great leadership qualities that most people agree should be present in a leader are: Empathy Dedication Sincerity Passionate about his beliefs Puts people’s interests above his own Responsibility and ownership Self motivated Ability to influence Ability to lead Ability to teach An effective leader can be humble and strong at the same time, teach and learn at the same time, give credit to his followers and command respect at the same time. To be prepared on writing a leadership essay, you can also read biography essays of great leaders. You can also build up your knowledge by reading on different leadership strategies and how they affected people in various stages in life. To make your leadership essay more interesting, also try to compare two very different kinds of leaders and provide an analysis of what made them successful or unsuccessful as leaders. Remember to conclude your essay with a statement on what you learned from the lives of great leaders.

The Blues Research Paper Example | Topics and Well Written Essays - 1250 words

The Blues - Research Paper Example Bessie Smith was born to a poor African American family in Chattanooga, Tennessee, and was brought up by her older sister because her parents both died very young. This hard start in life, moving from house to house without a stable home environment, is the classic stuff of the Blues, and she got involved in singing with other family members initially as a way to earn money to feed herself and her siblings. Many details about Bessie’s early life are not known, and this is mainly because the lives of black people were often not considered remarkable enough to be documented accurately. Evidence of her school career and early singing activities is, for example sketchy. It is likely that she experienced singing in the Church, since her father was a part time preacher as well as a day labourer, and in the street, since that is where she would have spent a lot of time as a child. It appears that Bessie started her performing career with her brother in the streets near her home, and then gradually progressing to various roles in Vaudeville and travelling â€Å"tent shows† which appeared frequently in Chattanooga due to the town’s strong connections with railway companies. (Scott, 2008, p. 92) Much of this early work was in supporting roles, such as chorus singing. As a young woman without parents to chaperone her, Bessie had a freedom to experience all the excitement, and of course the danger and immorality, that surrounded the music scene in the black communities of the South. Bessie’s singing talent and huge personality made an impression with music publishers and soon she began to record songs made famous by other female singers like Ma Rainey, adding her own personal style, and incidentally creating a fashion for â€Å"cover† records which then took hold of the music publishing world. (Davis, 1995, p. 76) Although Bessie Smith died tragically in an automobile accident at the age of only forty three, she was one of the most distin ctive voices of the early Blues period. Bessie Smith’s singing talent was the key to her success but added to this was her larger than life personality and her commanding physique. As a large and confident black woman she dressed lavishly and obviously enjoyed the star status that her career had brought her. The beauty that she had was of a different kind than the ideals of the age: instead of the slim and tailored look that professional women chose, Bessie opted for flamboyant styles and exuberant colors. This was not a woman who could be easily overlooked in a room full of people. Her voice was loud and deep, but with a very subtle flexibility that made it ideal for the nuances of sadness that the early Blues lyrics required. Bessie sang the popular blues songs of the day, most famously the title song â€Å"St Louis Blues† for the famous film of that name, but she also wrote her own material which indicated an assertive, rebellious, and very womanly perspective on th e world. The lyrics to her song, â€Å"Young Woman’s Blues† for example, promote the lifestyle of a wandering singer, deliberately choosing to reject conformity and the attractions of respectable married life, which emulated white society’s standards: â€Å"I’m as good as any woman in your town, I ain’t no high yella, I’m a deep killer brown. â€Å"I ain’t gonna marry, ain’t gon’ settle down. I’m gon’ drink good moonshine and run these browns down.†

Music in the Baroque Era Research Paper Example | Topics and Well Written Essays - 750 words

Music in the Baroque Era - Research Paper Example Before getting into details about the factors that shaped the development of Baroque music, it is significant to know the basics of Baroque music. First of all, one must know that the Baroque music, as agreed upon by most researchers and critics, is used to refer to music that was composed during the time period of â€Å"1600 to 1750† (â€Å"). This cultural and artistic movement originated in the Western European region, mainly Rome, and then extended to other parts of the world such as baroque art in â€Å"Latin and South America† as well as architecture in â€Å"Ethiopia and America†. Basically, Baroque music can be defined as music that aims at evoking â€Å"emotional states† by the process of â€Å"appealing to the senses, often in dramatic ways†. Although Baroque music primarily refers to the music that was developed during the Baroque era, it is characterized by several other qualities in addition to the time period of its origin. These qual ities include â€Å"grandeur, sensuous richness,† drama expressed through movement and tension as well as â€Å"emotional exuberance† (1). Furthermore, this artistic style of movement often tended to â€Å"blur distinctions† between various artists, thereby uniting all kinds of musicians through the divine atmosphere generated by music. The origin as well as the development of this type of music finds its roots in the movements based on â€Å"Catholic Counter- Reformation,† thereby using its prime characteristics of â€Å"overt rhetoric and dynamic movement† in order to express the â€Å"self-confidence†.

Is most efficient at heating water Essay Example for Free

Is most efficient at heating water Essay

Dramatic Monologues Essay -- essays papers

Dramatic Monologues The dramatic monologue features a speaker talking to a silent listener about a dramatic event or experience. The use of this technique affords the reader an intimate knowledge of the speaker's changing thoughts and feelings. In a sense, the poet brings the reader inside the mind of the speaker. (Glenn Everett online) Like a sculpturer pressing clay to form a man, a writer can create a persona with words. Every stroke of his hand becomes his or her own style, slowly creating this stone image. A dramatic monologue is an ideal opportunity for a poet to unveil a character. A dramatic monologue is a species of lyric poem in which the speaker is a persona created by the poet; the speaker's character is revealed unintentionally through his or her attitudes in the dramatic situation. This persona must be identified, but not named. He or she can be a real person, an imaginary character, an historical or literary figure; in essence, anyone except the poet or a neutral voice. The writer does this through various techniques within a dramatic monologue by using mood, diction and imagery to mold the character before the reader's eyes. Firstly, by creating a certain mood, the writer attempts to give his or her reader a particular feeling. This, in turn, reveals new insight to a side of the character that the reader has yet to discover. In William Butler Yeats' poem, An Irish Airman Foresees His Death, Yeats adds a very distinct mood to the clay that creates this airman. This man, who very obviously sees no meaning in either his life or his death, speaks carelessly about his non existent self-worth. This creates a dark and depressing atmosphere for the reader. In the finishing lines of this poem, Yeats writes... ... and Atwood manipulate to achieve a similar goal: the unveiling of their character. In much the same way that a sculptor molds clay, the writer uses mood, diction and imagery to shape its characters. Through a dramatic monologue the poet allows the reader to not only envision the characters in their physical forms, but feels their pain, celebrates their triumphs and journeys with them throughout their various dramatic experiences.  Works Cited Atwood, Margeret. Journals of Susanna Moodie Macmillan of Canada, 1980. Johnson, Pauline. Flint and Feather McCelland and Stewart, 1972. Kennedy, Ronald. The Yeats Reader Dundurn, 1968. Landy, Alice, Martin, Dave. The Heath Introduction to Literature Canadian Edition, Heath and Company, 1980. http://www.stg.brown.edu/projects/hypertext/landow/victorian/rb/dm1.html http://www.uvic/writersguide/eng/dramatic.mono.com

Experiential Marketing Essay

Development of Marketing Trends It is accepted that both the concept and function of marketing have changed and keep changing (McCole, 2004: 2). Adams (2011) reminds the use of the concept of â€Å"live marketing†, which many year ago was used to describe anything where people where a â€Å"just† little more creative than not doing marketing at all. Nowadays, using creative techniques seems to have become almost commonplace (Ibid). Further on, more and more consumers began to perceive marketing trough a wide spectrum of different marketing communication channels (Smilansky, 2009: 1). Traditional channels include advertising, direct mail, packaging and sales promotion (Ibid). These aim to attract consumers’ attention by mainly focusing on the importance to the product/service functional features (Schmitt, 1999: 17). Sponsorships, digital marketing and public relations (PR) were introduced later (Ibid). After that, the integration of these communication channels which traditionally have been used independently, in order to create a synergetic effect and convey a consistent message to the target audience, promoted the development of a new concept called integrated marketing communication (IMC) (De Pelsmacker et al. , 2010: 17). Nevertheless as marketing techniques consumers themselves have also evolved. Been so often subjected to a variety of media channels and marketing methods was already starting to turn them against the use of marketing, making them even more disinterested (Adams, 2011). What this provoked was the rise to the trends of guerrilla marketing techniques, live stunts and a variety of other marketing communication channels (Ibid). The fact is that these are also becoming more and more common place and marketing is then getting closer and closer to a point of being used in an acceptable way for the customers, which in turn are becoming much more difficult to target (Adams, 2011; Smilansky, 2009: 8).

Diagnostic Control Systems: Implementing Intended Strategies Essay

The article authors, Johnson and Kaplan looks at how management accounting has evolved over the years and within different industries and how those management accounting reports have failed to help mangers make decisions to reduce costs and improve productivity. The authors state that contemporary trends in competition, technology, and management demand major changes in the way organizations measure and manage costs and how they evaluate short- and long-term performance. The article takes a look at management accounting over varies periods of times and specific industries and discusses how at each period of time the management reports were used. For example, in the 19th century after the Industrial Revolution it was observed that gains could be earned by managing a hierarchical organization. The management system at the time focused on conversion costs and produced only summary results. Fast-forward a several years to roughly around 1925, we see that the management accounting practices that are practiced today had been developed by that time. They had been evolved to serve the control and informational needs of managers of increasingly complex and diverse organizations. As time progressed it is not until after the 1920s that the authors believe that evolution of management accounting did not keep the pace with the improvement in corporations’ product and process technologies. It is stated that the systems today provide misleading targets for managerial review. They fail to provide the relevant set of measures that reflect the technology, products, processes and competitive environments. Which has resulted in what they consider as today’s problems: distorted product costs, delayed and overly aggregated process control information, and short-term performance measures that do not reflect the increases or decreases in the organization’s economic position. Johnson and Kaplan conclude by stating that if companies fail to make modifications in their management accounting systems, their ability to be effective and efficient global competitors will be inhibited. Diagnostic Control Systems: Implementing Intended Strategies In chapter four, Robert Simons introduces what is known as the third lever of control: diagnostic control systems. These systems are defined as the backbone of traditional management control, and are designed to ensure predictable goal achievement. The other levers (Belief systems, Boundary Systems and Interactive Control Systems) are mentioned in the reading as well, however the focus of chapter four is to discuss the diagnostic control systems. He highlights three features that distinguish the control systems: (1) the ability to measure the outputs of a process, (2) the existence of predetermined standards against which actual results can be compared, and (3) the ability to correct deviations from standards. The chapter goes on to describe critical performance variables. Those variables as defined are those factors that must be achieved or implemented successfully for the intended strategy of the business to work. The term, â€Å"key success factors† can also be used. In which effectiveness and efficiency are the prime criteria for the selection measures used in diagnostic control systems to ensure that they are managed both effectively and efficiently. Kaplan and Norton uses the term â€Å"balanced scorecard† to describe a systematic way of analyzing critical performance variables and measures associated with intended strategies. This method allows managers to use measures from each of the four categories (Financial, Customer, Internal Business and Innovation & Learning Measures) simultaneously to guide their business toward the desired goals. The author conveys the message that equipping management systems to control strategy is not an easy task. Managers have to understand their strategies and be able to recognize the relationships between strategic and operating decisions and how they affect the bottom line.

The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.

Architecture Essays Baroque Architecture Characteristics

Although many things influenced the Baroque period it was besides influenced by faith every bit good as the states political relations. Architects were interested in the infinite of the unfolding existence every bit good as the workings of the head and attempted to portray passions of the psyche through facial looks. Features The characteristics of the Baroque epoch showed long, narrow naves that were replaced by a broader, or on occasion with round signifiers. It displayed dramatic usage of visible radiation that could be either strong light-and-shade contrast ( known aschiaroscuro) effects ; or they used unvarying lighting by agencies of several Windowss. Another characteristic was deluxe usage of decorations ( puttos made of wood ( frequently gilded ) , plaster or stucco, marble or fake coating ) , they used large-scale ceiling frescoes and Baroques external facade is frequently characterized by a dramatic cardinal projection, nevertheless the inside is frequently no more than a shell for picture and sculpture which was seen in the late Baroque period. Baroque features besides include illusive effects like trompe l’oeil and the blending of picture and architecture and in other states such as Bavaria, Czech, Polish, and Ukrainian the Baroque manner contained, pear domes that were are omnipresent. Features The chief features for the Baroque epoch were energy, great sums of tenseness and a sense of motion from the edifices. Its picture, sculpture and architecture evolved from idiosyncrasy and broke off from the regulations of modern-day architecture, they demanded freedom to program, design and adorn their edifices with what they wanted. Columns had twisted shafts which were placed in forepart of pilasters surrounded by valances and covered with curving and broken pediments. They contained â€Å"over the top† and frequently unsuitable inside informations with carven ornament. Insides had gilded sculptures frequently in awkward airss ; the architecture was noted for its curving lines. Many of Baroques add-ons were finished in bronze, marble, gold and Ag. Baroque had a dynamic expression and experience to its design ; it was a utile categorization for insulating the inclinations and merchandises of stylistic alteration. It was seen as broad, superb, theatrical, passionate, animal, enraptured, deluxe, excessive, various and ace. It was an age of enlargement following on an age of find, its enlargement led to still farther find about architectural design and ornament. Section A: Insides S.Maria Della Salute ( 1631-1682 ) The inside of S.Maria Della Salute is a really good illustration of Baroque Architecture and design. It displays the Baroque kernel in a manner but is non wholly over ornamented nor does it incorporate any unsuitable inside informations. Marble is chiefly used in the columns and the base appears to be gilded in bronze. Sculptures are carved from marble and stand high in the unit of ammunition of the dome. An communion table can be seen and one might presume it is besides gilded in bronze. It is an graphics in a manner but it is non â€Å"over the top† in any manner which can be seen from this position point. S.Pietro ( 1656 – 1667 ) The S.Pietro is another great illustration of Baroque architecture and design. In this exposure we can see the bronze communion table that stands merely in forepart of the apsis, we can see pictures that are decorated with gold lodgers, marble columns and high walls, the domes contain gilded ceilings. Walls are decorated with sculptures in free standing places in the walls besides made of marble. Light is given through high standing Windowss and the chief dome from above through a sky visible radiation. Versailles ( 1660 – 1685 ) The Palace of Versailles is the most good known piece of Baroque Architecture and design known to day of the month. It defines what the Baroque period was approximately. It was excessive, animal, dynamic, passionate ( pictures ) , various and deluxe. Decorations were non silver but pure gold. Soft cloths, bright colorss and beautiful sculptures decorated the insides of the Palace. In the Hall of Mirrors as seen in figure 8 sculptures themselves were cast in gold high Windowss offered light and glass pendants hung from a ceiling decorated in picture and gilded gold lodgers. In the Queens Chambers as seen in figure 7 one can state that non even the sleeping rooms were unbroken simple. Gold was besides used and to an extent it was excessively used. The focal point of 1s oculus is led to the gold ornament and non the architectural values of the edifice. The outside as seen in figure 6 one can see that the balcony railings were gilded in gilded ornament as the Sun makes this easy to see. Marble is besides used on the facade of the edifice but it is chiefly decorated in gold. Rich vivacious colorss can be seen throughout the castle as seen in figure 7 of the Queens Chambers. Section B: Interior Design Although the Baroque epoch contributed to the great edifices we see today, one can non bury about the insides. Although extravagantly decorated the insides are really good designed to suit certain facets. Architects need to believe like that in order to obtain a good sense of what works and what does non. I believe interior design does really suggest about it along the lines. We design what we think the client would wish and so acquire an thought if the client likes it of non, if non we merely do a few alterations to acquire a better feel and a better position of what they want. It is the same now as it is so. Interior interior decorators design the infinite in which the client will be in every twenty-four hours. It requires a great trade of penetration and a cognition about a individual, one might see reading your client by speaking to them, when you do that you can acquire better thoughts. Simple designs frequently make better designs in these yearss nevertheless in the past if it was large, broad and contained munificent ornaments it was classified as good. Decision So from looking at the Baroque architecture one can state that it played a great function in the design of edifices today. Many people who obtain an over and above wage sometimes have one or two suites that give recollection to the Baroque manner. It was surely munificent, dynamic and â€Å"over the top† ornaments were decidedly a spot much for today’s modern society. Bibliography Tansey, R.G A ; Kleiner, F.S. 1954. Chapter 24.Gardener’s Art Through The Ages: 10th edition. United States of America: Ted Buchhloz. Pages 816 – 904. Gardener, L. Chapter 10.Gardener’s Art Through The Ages: 4th edition.United States of America: G.Bell and Son Ltd, London. Page 397 onwards. Honour, H A ; Fleming, J. 1982. Separate 3: Chapter 13.A World History of Art.United Kingdom: RB Macmillion. Page 426 onwards. Wikipedia. 2008.Baroque.[ online ] . [ Accessed August 20, 2008 ] . Available from universe broad web: lt ; hypertext transfer protocol: //www.wikipedia.org gt ; Versailles.[ online ] . [ Accessed August 20, 2008 ] . Available from universe broad web: lt ; hypertext transfer protocol: //www.bc.edu/bc_org/arp/cas/fnart/arch/versailles.html gt ; History of Baroque Architecture.[ online ] . [ Accessed August 20, 2008 ] . Available from universe broad web: lt ; hypertext transfer protocol: //web.kyoto-inet.or.jp/org/orion/eng/hst/baroque.html gt ; Baroque Age.[ online ] . [ Accessed August 20, 2008 ] . Available from universe broad web: lt ; hypertext transfer protocol: //library.thinkquest.org/16545/data/low/baroque.html gt ;

Healtcare Reform Coursework Example | Topics and Well Written Essays - 250 words

Healtcare Reform - Coursework Example Additionally, insurance policies were not flexible, and one could be denied adequate healthcare at any one time. Hence millions of people were not at the verge of affording such expensive insurance contribution. Currently, health care has adopted various reforms. More generic drugs production has lead to an increase in competition, spurring up a decrease in the drugs cost. Medicare has escalated the drugs cost for the seniors. A monitoring and evaluation body (PCORI) has been established to advice on the care improvement. In response to the rising cases of obesity and lifestyle related diseases, all restaurants have been forced to attach a label on their products so that the consumers can make informed choices (Odier, 2010). Insurance firms were previously notorious in dropping the coverage when one is sick, but currently the law restricts them to do so. Most significantly, children below twenty six years can remain attached to the parents’ insurance scheme. Other improvements include introduction of a state consumer assistance program to aid in citizens complains response, inauguration of fraud fighting tools, free preventive care, physician increase, especially in rural areas and 80/20 rule